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One of the inescapable realities of the music industry in the 21st century is that more musicians are recording themselves today than ever before. While this won't necessarily lead to professional results, self-recorded material is part of many releases nowadays.

But the process of creating a song ready for distribution has more to it than just recording a bunch of vocals and instruments together, and releasing them.

The songs that you hear on the radio, or on streaming apps like Spotify and physical media like cd or vinyl, have been polished and perfected after a long and complex process. The most important aspects of this process are mixing and mastering.

Creating an industry standard mix, which can compete internationally, is a highly specialized work and therefore remains the crucial point in the process of making a record. While homerecording is more common today, there is literally no successful recording on the market, which hasn't been professionally mixed.

In the past 2 decades there has been a great debate about digital vs. analog. While there are great benefits to both, most of today's top engineers  are starting to use a combination, or hybrid system, for mixing.

A hybrid system allows you to get the precision of the digital world with the use of automation, clip gain, plug-ins and editing functions, while also adding the analog warmth and human touch aspect of mixing that we all know and love.


Even though audio plugins in the digital world have been significantly improved since their introduction, there is no way to replicate the sound and behaviour of real analog high-end hardware. It's as easy as that: if you want analog warmth, use analog gear. If you combine this with the precision, efficiency and clarity of a digital work station and state of the art conversion, you'll get the best of both worlds. 


Your music deserves no less!

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